It’s never easy to take a leap of faith into the unknown. Yet this is exactly what Keith Jones did when he started selling adult romance products in Australia, many years ago. Today, the Sensuous intimacy enhancer range is internationally renowned. We had the pleasure of listening to Keith speak on “The Business of Sex” at May’s Business League Business Breakfast. Here are some insights that he shared which really jumped out at us:
- Just Do It. There is never going to be a right time to start a business, and making that leap of blind faith is essential. When he started, Keith had no prior experience in working with sex products, and had to back himself, trusting that he could learn it, and do it at the same time. If you think too hard about waiting for the perfect situation, you’re just putting obstacles in your own way.
- Embrace change. No business idea is risk-free, and you should expect change and setbacks to occur, which you’ll have to power through to succeed. Create an idea or vision for your ideal business, and stick to your guns while being flexible enough to move on. If you’re working with a business concept that is scalable and can be shrunk, you’re already at an advantage. Be prepared to hit a wall and slide along it until you get the break. There are always challenges in business, keep persisting, change and know that as Florence and the Machine said, “It’s always darkest before the dawn”.
- Know your strengths. Do what you’re good at, and don’t be afraid to outsource the rest. When you outsource you can focus on the important things, like creative ways to approach challenges and opportunities, without having to spend all your time managing others. Speaking of managing staff:
- Choose your staff carefully. Why outsource when you can start growing your business, you ask? It’s Keith’s opinion that when you’re trying to get a business off the ground, that staff can bring more challenges than they’re worth, draining you of time, energy, and money. All of which you cannot afford to spend too much of.
These are just a few thoughts that Keith shared, that really stood out to the Business League. As you can see, it doesn’t really matter whether you sell sex products or not, the challenges of getting any new business off the ground are the same. With these tips, we’re confident you’ll be better prepared to face them, no matter which industry you’re working in.