Hi, it’s Edward Plant here from The Business League. Today I want to talk to you about the 3 categories that are critical in understanding your businesses success in networking. If you network your business falls into one of this categories of networking. Stay tuned for that.
So let’s get straight into the 3 key categories that there are for businesses who network.
- Net-playing – There are basically businesses or business owners that go to networking events and they socialize. They go to the same groups of people, they talk to the same people at each event, they often chose the evening events where they can go for a drink after work and it’s a lot more of a social engagement rather than a business opportunity. They are Net-playing that’s what I call them, anyway.
- Net-Not-Working – As the name implies, if you fall into this category, let’s face it your networking isn’t working. It’s not giving you the results you want. You’re taking time, money and resources out from your business and not getting any return for them. So you’re networking is not working. Hence I call it Net-Not-Working.
- Net-working – This is where your networking actually works. It gives you reliable, dependable source of quality connections that are good for your business. You get great professional and personal development that allows you to enhance your business and lead better. It provides you with different tools that supports you in business. Whether they’re marketing, advice, masterminding. Whatever those tools are that you need they’re providing you with greater value and your networking is working and that’s what we all want.
Quick question now, which group do you fall into? You fall on the group 1, group 2 or group 3?
If you’re in group 1 or 2 let’s do something about changing that. If you’re in group 3 let’s see how you can improve it.
Either way, if you want to see a networking that works come along to our events you can register just on the side. Check out the events page and have look at the details there. The Business League is proud of the events we run and they are tailored to get networking working for the business owners who attend.
I’m Edward Plant from The Business League and I look forward to see you in an event real soon.