Networking Mistake #3

Previously I have written about 2-mistakes that I witnessed in 2018.

This next one is critical and can be the difference between money and friends.

By friends I mean people you have relationship with, but don’t give you business.

By money I mean SALES, SALES, SALES.

In the past 12-months I know at least half a dozen Business Owners who have lost business or not won the business because of this mistake.

So I wanted to share it with you.

Mistake #3

I can list at least 6 sales that business owners didn’t get because of this mistake.

So here it is…

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Networking Mistake #2

Last week I shared with you, as a direct result of talking to some of you, one of the major problems business owners have with networking.  

I now want to share with you the second mistake.

There are many variations to this challenge that business owners create for themselves, however at the core of it is this.

You are not clear on how you are creating value for your connections.

And NO I’m not talking about the widget you sell or the service you deliver.  This isn’t the aim in creating value. This approach causes you problem and gets you into the ‘sleazy salesman’ reputation. You don’t want that.

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