The Business League

Leina Broughton Networking Breakfast

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REINVENT OR DIE

What do you love about Leina?

Hey, Bec here, that’s what I considered calling this post, after having the pleasure of meeting with GC Fashion Creative Leina Broughton and the label’s business-gun Fleur Richardson in their GC headquarters last week.

Instead, let me just call it this … TALKS WITH LEINA.

In the lead-up to Leina presenting to The Business League we talk about how to REINVENT or DIE.

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So, get your tickets! Claim them here: https://www.thebusinessleague.com.au/networking-events/

What these women are doing for fashion, human empowerment and thinking global while acting local, is nothing short of impressive.

And if you’ve ever felt stuck in your ‘bricks and mortar’ industry, then Leina’s story is one you’ll want to hear. Not only has she shifted the model of how fashion is delivered , but she is recreating the ‘type’ of person who wears a well-designed and quality label.

Get to know Leina and Fleur a little more in this short video (our personal favourite part of this video is the cameo at 2:11). And when you come to the event, learn about:

  • – key to the label’s success in doubling their revenue year-on-year since 2015 the best $2000 Leina ever spent for their business
  • – why Leina Broughton decided to buck the fashion system
  • – how she manages to entice 100,000 engagements each week in her Facebook group of 3,000
  • – and why Leina thinks doing business on a shoestring budget can be one of your best creative moves.

This will be another stellar QnA with a true Gold Coast Business PowerHouse. And a treat for our Growth Club who will get their own personal Hot Seat with Leina and Fluer after our breakfast event.

Claim your ticket to our event here: https://www.thebusinessleague.com.au/networking-events/

Three Keys to Your Networking Success

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Three Keys to Your Networking Success

Last week I asked you about what the ROI [Return on Investment] was you wanted from your business networking.

 It’s an important question that I don’t think networkers understand enough. 

 You see the most common answer to the question “What do you want from your networking”

 Is “MORE BUSINESS”.

 And I think most people who have given this answer have missed the boat.

 There is so much more to networking then getting more business.  BUT until you are clear on what the ROI is you want, and explore all the options you will stay chasing more business.

 Don’t get me wrong more business is a result you should expect from networking.  

However, and here’s the kicker, if you go into networking just for ‘more business’, then you are going to become one of those networkers.  Yes I’m talking about those people who only talk about themselves and always try and sell to you.

 Don’t become that person.

[Read more…]

Networking Tactic #22

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NETWORKING TACTIC #22

As part of our Networking Events, we support business owners network.  And I wanted to share a networking tactic that you can use immediately.

It’s about Paul.

Paul had been networking for years and thought himself a pretty good networker.  To a certain degree he was. He got results. Networking was a valuable marketing tool for our business.

Anyway we had him complete an exercise as part of his involvement in The Business League.  This was we asked him what his Ideal client was.  

Paul’s answer got to the heart of the most common networking mistake we see.

[Read more…]

Networking Mistake #3

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Networking Mistake #3

Previously I have written about 2-mistakes that I witnessed in 2018.

This next one is critical and can be the difference between money and friends.

By friends I mean people you have relationship with, but don’t give you business.

By money I mean SALES, SALES, SALES.

In the past 12-months I know at least half a dozen Business Owners who have lost business or not won the business because of this mistake.

So I wanted to share it with you.

Mistake #3

I can list at least 6 sales that business owners didn’t get because of this mistake.

So here it is…

[Read more…]

Networking Mistake #2

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Networking Mistake #2

Last week I shared with you, as a direct result of talking to some of you, one of the major problems of business owners networking.  

I now want to share with you the second mistake.

There are many variations to this challenge that business owners create for themselves, however at the core of it is this.

You are not clear on how you are creating value for your connections.

And NO I’m not talking about the widget you sell or the service you deliver.  This isn’t the aim in creating value. This approach causes you problem and gets you into the ‘sleazy salesman’ reputation. You don’t want that.

[Read more…]

3 Keys to Your Networking Success

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3 Keys to Your Networking Success

Last week I asked you about your business networking goals for 2019. Many of you responded. And we’ve been able to help some of you already.

As a result of this though there were some key mistakes that jumped out at me that many of you were and are making.  As a result of these mistakes I wanted to share with you what they are and how you can overcome them.

These are THREE REALLY, REALLY, IMPORTANT keys to your networking success in 2019. If you don’t get these right from the get-go, your results are going to be hard to come by this year.

I’m going to share the first one below and the next two in subsequent emails – keep an eye out.

[Read more…]

The POWER of Vulnerability in Networking

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TBL Co-Founder, Rebecca

Last week we celebrated our 10th birthday. During the breakfast our guest speaker was, my wife and TBL Co-Founder, Rebecca who shared her story about the Business League, Overcoming anxiety and some personal experiences that have shaped who she is today.

During the presentation, Bec cried, other guests cried.  Bec was vulnerable and shared openly.

As a result Bec has been flooded with appreciation, gratitude, admiration and comments at the end of the breakfast, through texts, emails and public Facebook messages.

It was powerful.

[Read more…]

Do you think speakers make or break a networking event?

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Speakers Make Or Break

So, do you think speakers make or break a networking event?

Before I give you my opinion it’s important to have context. There are a couple of traditional networking styles that you should understand.

They are:

FIRST. Pass referrals in structured held accountable, slapped on the wrists if you don’t pass referrals style meeting.

SECOND. Free flowing networking, Think drinks style event.

THIRD. Networking Activities. Think Speed Networking, structured event to get you results.

FOURTH. Speaker Events.

[Read more…]

Train Your Mind To Look For Collaborations

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In the early days, months and years of business, it can be all-consuming to look for the right Clients – the people who can pay your bills and keep you being paid for doing something you love.
But, at some point, the ‘chasing’ of clients on your own can become …
– a bit boring
– a bit tough
– a habit that keeps you playing smaller than your potential.
That is where Collaboration comes to play.  But, how do you know who will make a good Collaborative partner? How can you work out if you will get as much as you will give, out of a relationship?
Collaboration
There’s no doubt about it that a Partner – someone you are jumping in to business bed with – needs to be as committed to the outcome of your collaboration as you are. And, it’s not always a fast thing.  Sometimes you can meet a Collaborative Partner who makes sense straight off the bat.  You have each other’s clients and offer different but complementary services.

[Read more…]



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“In one word, the TBL is “Value”. Mike Dods...
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The Institute for Couples in Business is a proud partner of The Business League. The Institute is focused on supporting Couples in Business traverse the complex dynamic of running a business with their partner.

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