By Guest Contributor, Amanda Williams, Yellowpanda Ringleader
FROM getting clients in the media, to building online reputations and establishing individuals as thought leaders, public relations can help differentiate businesses and brands from the competition.
While the role of a PR professional spans a range of disciplines, including corporate and crisis communications, digital and social media management, and strategic content creation, it ultimately focuses on building trust, reputation and lasting relationships with stakeholders.
Through multi-channel platforms, including print, online and audio, clients can build credibility, expand their presence and control the story they want to tell.
Here are five stats that support the importance of PR:
- According to Hubspot, millennials are 247% more likely to be influenced by blogs or social networking sites
Millennials are the fastest growing generation, and make up an important share of today’s workforce. They think differently to other generations and use the new digital advent to suck up information. If your business strategy does not include blogging or social media, then you are missing out on a big piece of the pie!
- Again, according to Hubspot, companies with blogs generate 67% more leads per month on average than non-blogging firms
Having a constant flow of original and engaging content drives traffic to your website and establishes a business or individual as a thought leader. It is your direct communications channel with current and potential customers, and when done right, fuels SEO.
- 80% of business decision-makers prefer articles opposed to advertisements, according to Content Marketing Institute
It happens time and time again, you read a newspaper or scroll through social media, and you race past the ads. Articles, blogs, and genuine social media posts are designed to be more engaging and are often more trusted by the consumer.
- According to Hubspot, 93% of B2B buying processes begin with an online search
“Just Google It” is a common phrase these days, with people using the Internet to find anything and everything. If you are featured in the news or have a blog piece which appears in a search engine, you gain credibility and recognition from someone who is likely to click on your website.
- The habits of consumers are changing and they now want to be in full control of the information they receive
Do you cook during the TV ads or fold the washing? So do others! 86% of people skip TV ads. Meanwhile, 44% of direct mail is never opened, and 91% of email users have unsubscribed from a company email they had previously opted into.
To sum it up, whether you are a startup or a top ASX-listed company, the importance of PR in the digital age has never been more important.
If you want to create awareness, build credibility or showcase your leadership, a comprehensive communications strategy is a must.
Yellowpanda PR works with an array of businesses and brands, big and small, to support and achieve business goals through unique and innovative communications strategies.
However, we only work with a handful of exclusive clients to ensure each business and brand gets the attention they deserve. Get in touch today to book a consultation!