Running your own business isn’t easy. But in Australia, small business owners are actually in the majority. And according to research by the National Australia Bank Quarterly SME Index, operating conditions for small to medium enterprises haven’t been this good in over half a decade. With conditions ripe for thriving it’s easy to see why many businesses like yours would want to hold networking events. After all, networking is a vital lifeline for businesses, with the vast majority of people saying that they prefer face-to-face networking meetings and conferences as they help to build more meaningful relationships.
Unless you happen to have experience in every single realm of business on Earth then you will not be able to provide expertise on every topic your attendees might want to hear about. This is not a fault, as we all have our own strengths and weaknesses – it’s what makes your businesses uniquely yours! The challenge comes in when we need to network with a diverse group of people who may seek different insights to what we can provide. And you will soon find that if you intend on speaking at every event, you will rapidly run out of things to talk about. Your solution? A GUEST SPEAKER!