by Annie Noon of Fotoforce Photography
In days gone by we created a brochure to promote our business which would last us for 2-5 years , had a business card printed and then made a wise choice to produce occasional magazine or newspaper advertisements and that was the typical promotional approach to business promotion. The ‘Playing Field’ has now changed and it’s name is social media, a constant ever changing barrage of digital information for your current and prospective clients to absorb on a daily basis.
Firstly choose your social media approach...
Facebook: with a personal and a business page for your family, colleagues, friends and potential new customers.
Instagram: A quick and convenient connection between your smart phone device with access to photo filters and editing.
Twitter: use of 140 characters or less and then add a photo or short video clip.
Linked In: Geared exclusively to business where you can meet new customers, access new employees, access vendors and keep up with industry news.
Snapchat: This app gives you the ability to take images with your smart phone, edit and add artwork or text.