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The importance of a Guest Speaker at any notable networking event

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Running your own business isn’t easy. But in Australia, small business owners are actually in the majority. And according to research by the National Australia Bank Quarterly SME Index, operating conditions for small to medium enterprises haven’t been this good in over half a decade. With conditions ripe for thriving it’s easy to see why many businesses like yours would want to hold networking events. After all, networking is a vital lifeline for businesses, with the vast majority of people saying that they prefer face-to-face networking meetings and conferences as they help to build more meaningful relationships.

Unless you happen to have experience in every single realm of business on Earth then you will not be able to provide expertise on every topic your attendees might want to hear about. This is not a fault, as we all have our own strengths and weaknesses – it’s what makes your businesses uniquely yours! The challenge comes in when we need to network with a diverse group of people who may seek different insights to what we can provide. And you will soon find that if you intend on speaking at every event, you will rapidly run out of things to talk about. Your solution? A GUEST SPEAKER!

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Here are just a few of the reasons why you should consider a guest speaker for your next event:

  • *It frees up your time, saving you hours of researching and practising speeches every month
  • *It offers a unique perspective, as you can get someone in a completely different industry to the one you or your attendees operate in
  • *It can draw in new attendees who may stay on to attend future networking events, especially if the Guest Speaker is well-known or in demand on speaking circuits
  • *It can create a mutually beneficial Guest Speaker relationship, where you can take turns speaking to each other’s usual audience, periodically exposing you to an entirely new networking pool

At the Business League we are big fans of Guest Speakers and we know first-hand that hiring one offers more benefits than you can shake a stick at. If you have ever attended one of our Big Breakfasts as a guest or member then you will know exactly how interesting it can be to hear from everyone from Football Club Managers to Healthy Living Experts – each with their own unique point of view to share.

It’s well worth considering – and at the Business League, we’re always happy to help you or sit down for a chat. Come and meet us and our network at our next Breakfast on September 20th and see the benefits of being one of our members.

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