It’s incredible to think of the number of people we ‘connect’ with on a daily basis. On an average day, we probably run into more new people (in queues, at the shop, in traffic and around the office) than our grandparents would in an entire lifetime. So if it’s so easy to meet new people, why do we still struggle to find connections that will benefit our business? The answer is simple. Not all connections are created equal when you’re after an A-Grade Client Connection!
Organisational behavioural researchers from the Case Western Reserve University, Boston University and the University of Michigan characterise the connections we experience as being similar to the relationships between blood vessels. High-quality connections allow for a symbiotic exchange of valuable information and are flexible, strong and resilient. On the other hand, poor connections involve weak or parasitic relationships where each interaction can create damage or even death.